Start by thinking about who your clients are – what are their expectations. Create an authentic connection with those people you wish to communicate with. The need to stay connected and be understood is pretty key to all clients.
Create your own lane. Theres always something unique about you or your business. Use that to touch base with your people.
Prepare a colour guide for your brand. Sometimes its a colour that’s always been affiliated with your brand or a colour way that you would like to introduce to your workplace. It can be carried on throughout signage, uniforms and all your design collateral.
Establish some goals for your business for the first year of your new brand. write down your dreams and aspirations for your ideal business.
If you would like some advice or just a chat regarding your business collateral please don’t hesitate to call.